A) Lifting Up vs. Pushing Down: Online experts often use words like bury or push down, which clearly indicates that suppression plays an important role in ensuring that the first page of Google, honestly reflects your brand’s reputation. However, there are times, when you have to kill negative feedback appearing on the first page by lifting 9 other URLs to get it off the page. But always bear in mind that in order to pull down negative results, you’ll have to create and build positive content about your brand. To build a brand’s good image, various factors come into play like publishing and optimizing mindful keyword-driven content. Also promoting content through link building. Brand reputation management offers a lot more options to reinvent a brand and create a new face online.

B) Integrity Pays Off: Few Brand Reputation Management companies take the shortcut to get good results instantly but they have to understand that Rome was not built in a day and they need to be patient when building a company’s reputation. To honestly build a positive reputation online, a company or a brand needs to establish an accurate search presence that displays its legacy, its achievements and history.

C) A Negative Reputation Affects Real Business: The online world is also connected to the real world, that’s why if a company or a brand or an individual has a lot of negative feedback, then its effects can also be seen in the real world. Therefore, it is highly important to keep a check on your digital presence and what people are saying about your brand, digitally and realistically. You have to keep your eyes and ears open when it comes to managing your brand’s reputation online.

D) Search Results Are Like A Digital Resume: Your resume is your character certificate and employers will only show interest when it looks good, appealing and honest. The same applies to the digital world when someone searches for your brand on Google. It reflects your presence, what you’ve done and how far you have gone. Hence, it is important to constantly work on your online presence and address problems with the help of Online Reputation Management Service providers.

Benefits Of Online Reputation Management

A) The definite benefit of Online Reputation Management is that it attacks the negative material online, either weakening it or completely removing it while promoting positive online content that works in the favor of your brand.

B) The work of an Online Brand Reputation Management Expert starts from scratch as it attracts new opportunities and protects your brand from negative content that poses an obstacle to harm the reputation of your brand.

C) Other than that, your brand once covered by ORM Services, gains the trust of the audience.

D) The reviews and ratings that your brand gets have a direct impact on your brand’s image. With ORM, your brand begins to excel in all aspects, thus increasing chances of getting better business.

E) ORM Service providers have in-depth knowledge and expertise on how the digital world functions, therefore, they are trusted by many companies and brands to uplift them.

Online Reputation For Business Owners

Business owners have a reputation to stand to, and it is important how people determine your business based on search engines. An ORM professional can come in handy here, as the expert knows how to strategically push down harmful and damaging content and build feel-good content for your business. Business Reputation Management experts not only manage content in search engines, but they are helpful to pull down negative business reviews.

Four Amazing Ways: There Are Four Unique Ways By Which Brand Reputation Management Can Help Promote Healthy Business Online.

A) Paid Media: This works well for the reputation of your business as all efforts are put to feature your business or brand on external websites and networks. It includes PPC advertising, with Google AdWords, Display Ads on Facebook and sponsored posts. This strategy attracts traffic to your website and builds a relationship with partners and customers.

B) Earned Media: Some brands and business owners have it easy while others earn their reputation with the guidance of brand reputation management experts. The first and the foremost step you can take is to earn a reputation by standing out from your competition with unique content, products and services that are trending and always delivering more than the consumers’ expectations.

C) Social Media: Every business or brand has a face that is quite visible on Social Media Platforms. When it comes to building social media reputation for your brand, you have to be prepared to take risks while still being cautious. Whether it is Facebook, Instagram, Twitter or LinkedIn, every user is attracted towards a particular brand that connects to him/her. Hence, it is necessary for your business to know its audience and what they like and dislike. To create a good online reputation, your brand or business has to understand what your audience is looking for by constantly catering to their needs, their feedbacks, their queries. You can have contests or give-aways or simple polls to connect to your audience and make them feel valuable and treasured. Social media reputation experts know the power of social media and its effects on brands and individuals.

D) Owned Properties: Your website, your blogs, your news and your social media content are all things that you own, which means you have control over them. In short, all your content provides you to build an online presence that is honest and transparent. So be very careful in showing the kind of content you want your audience to see with the guidance of an Online Reputation Management expert.

Planning And Managing Online Reputation

Once you are aware of where you want to be placed in the online world, you need to plan and take the right steps in that direction. You need a thorough evaluation of your online image and track it through time. A constant watchful eye is all you need to see what’s been said about your business or brand. From there on, a basic search needs to be done, preferably with your brand’s name and you’ll see where the problem lies and what is working well for your brand. Once this is done, you need to ask yourself some serious questions like what kind of presence my brand, products and services have? What can I do to change the negative reviews into positive? And what does my target audience think of my brand? Based on your products and business, you can come up with your own set of questions and address them one by one.

A) Address Your Reviews – To create a healthy brand reputation online, one has to be honest with the reviews one is handling. Come to terms with it that your online reputation is not good and you can fix it by tackling the problems head-on. Sometimes a lot of the content related to your brand, can be false, therefore it is important for you to take the necessary action like an effective SEO plan, and building keywords that best benefit your brand. Most consumers don’t have the patience to go through all pages of search results, therefore the first three pages should showcasing feel-good content for your brand, which directly impacts your consumers’ minds.

B) Content Marketing – Everyone must have heard of the saying “Content is King”, therefore it is recommended to keep the quality of your brand’s content top-notch. Customers are attracted to content that is unique and relatable, hence, your brand should ring the right bell in the customer’s mind. By creating authentic content, you are steering your brand’s reputation in a positive way, thus pushing down negative content that is harming your brand.

C) Seeing Those Reviews That You Showcase – If you are one of those go-getters, then an impactful way to create a good reputation is by linking to reviews or review websites. The process is quite simple, all you have to do is search your brand’s name and choose the sites that you want people to see and link them to your website.

D) No Short-Cuts Or Tactics – Creating a good character certificate for your brand is serious business, you have to take care of your brand’s reputation at every step. Business reputation management professionals know that short-cuts to fame are just a gimmick. Hence it is important to earn your reputation in the digital space and never ever bribe top ranking websites for your benefit, never ignore customers’ complaints, never manipulate search engine results with spam, and never slander top-ranking pages. These short-cuts might seem like an easy escape route, but in the long run, they fail to deliver long-term results. In fact, you’ll have to do more clean-up, if you depend on these tactics. So always remember to make constant efforts in the right direction and you’ll see your brand sailing to the shore of a good reputation.

Strategies For Online Reputation Management

With the help of an Online Reputation Management team, you can develop a strategy and try clearing all the obstacles that lie on the path. Brand reputation monitoring is a day to day effort and gradually, you need to create a practical online reputation campaign that will address the following:

A) SEO Tactics
B) Content Marketing
C) Customer Feedback
D) Ready For Action

Building Online Reputation With Customers

It is not an easy job to deal with criticism, sometimes some customers can do more damage and tell others not to interact with the brand. Therefore, it is vital that a professional Online Brand Reputation Management professional takes charge and help your brand or business reach its goal. An ORM Expert wants the best for your brand and he/she does the job by interacting with the customers, addressing their problems, listening to their feedback and then taking necessary action to resolve their queries and finding impactful solutions. Also, your brand can do very well online, if you create a space for customers to vent out, thereby, cutting down the number of high-ranking negative reviews.

An ORM Expert can train your brand’s employees on how they can maintain a good relationship with customers, by constantly asking questions like:

A) Did you find what you were looking for?
B) How can we help solve your problems?
C) What kind of experience have you had till now with our brand/services?
D) How can we serve you better?
E) Are you happy with our services/products/brands?

These kinds of questions assure the customers that they are being heard and their feedback is taken into consideration.

Replacing Negative Results With Online Reputation Management

Negative reviews and content get more hits and people love to read scintillating news about brands that have a negative self-image. Therefore, it is of utmost importance to hire a professional ORM Expert, who knows the job in and out and how to get a brand out of the sticky situation. Experts who are trained to build reputations online, can certainly polish and give your brand a new and positive image. Replacing negative content with positive is a task of an ORM professional, therefore trusting them is a good choice.

Online Reputation For Individuals

Personal Reputation Management or individual reputation management means when a person hires an individual or an ORM Expert to create a positive image online. Reputation is everything for an individual, a sense of self-respect and self-worth is a necessity in today’s world. Whether it is the real world or the digital one, an individual or a brand must be watchful of his image. For instance, when people search your name on Google, the results that come up, will provide a character certificate for you. The images, the blogs, and the reviews that pop up online are nothing but fragments of your reputation online. Therefore, Personal Online Reputation Management for people matters as it gives them a sense of self-respect. If a person’s reputation is bad, he can rectify it by relying on an ORM Expert.

Why Online Reputation Management Matters For Individuals

In the era of technology, everyone wants to look good. Therefore, Personal Online Reputation Management is like a master key that unlocks all the doors of improvement for an individual to establish a pure image. ORM Experts carry out various activities to build the reputation of an individual by constantly working on diverse content like videos, images, blogs, press releases related to the individual. These activities work in favor of the individual, bringing all the plus points of the person while simultaneously pushing the low ones.

Control Your Reputation With The Help Of Online Reputation Management

Personal Reputation Management is the perfect shelter an individual should take, if negative content is circling around online. You can take control of what people will see, when they search for you. With Online Reputation Management Services for individuals, you can control the backlash of negative reviews and promote positive content. The more positive and inspiring content you feed online, the easier it will be to push negative content. So hiring an ORM Expert definitely has pros and no cons.

SEO vs. ORM

SEO has always been a driving force of bringing organic traffic with the help of keyword ranking. But many brands fail to utilize the power of SEO. Why did this happen?

The explanation is simple, SEO with the help of different keywords is used to rank multiple pages on one website. Whereas, Online Reputation Management works differently by ranking various websites for a set of branded keywords. The first and foremost priority of SEO is to build a single website for many queries as possible. And the goal of ORM is to create a good presence on the first page of Google with branded keywords.

Public Relations vs. Online Reputation Management ( ORM )

Companies that deal with public relations generally create trending campaigns to redirect the focus of the public from the negative to the positive. The strategy is simple to flood social media and other platforms with viral content. While Online Reputation Management’s main aim is to tell a brand’s story in a controlled manner by bringing feel-good content on the first page of Google.

Effects Of Online Reputation Management On Your Life

Your reputation is like a shadow that follows you day in and day out, that’s why it is essential for you to take care of it. How you conduct yourself in the world matters because that’s how people will see you and know you, because your thoughts, words and actions play a major part in shaping your character. Similarly, as an individual or as a brand, it matters what people are saying about you. Proper guidance is needed in life and in the digital world, therefore, reputation management services, experts and professionals are the right sources.

When social media reputation management experts handle your brand; they also guide you to certain dos and don’ts outside the digital world. Your brand or an individual’s reputation is not limited to the digital world, its effects can be seen outside of it too. So individual reputation management experts lay special emphasis on your brand’s image and yours because one careless move and all your efforts can go down the drain. Hiring a social media reputation management professional will certainly help your brand to a great extent, it will pull down all the harmful content and bring up all the content that has honesty written all over it.

5 Online Reputation Management Best Practices

A) Supposedly, you want to find out about your individual reputation or your brand’s, just simply Google it. Based on the search results, you’ll come to know where your brand or you as an individual stand. However, don’t just narrow down your search results to just two pages, go through many pages as you can, understand what people are saying. And if you come across any reviews which are negative or have a particular pattern that can be harmful later on, then be aware and consider serious action. Don’t try any quick fixes, get in touch with an online reputation specialist, who is better equipped to deal with this issue.

B) To fully come to a conclusion, regarding your reputation online, it is necessary to look at the pros as well as the cons. Question yourself as to where you want to be seen and identify your goal. If you own multiple brands under your name, it expands your presence online, therefore it becomes difficult for other third parties to attack you. Bring to duty a reputational risk assessment tactic to realize where you stand and how you can drive away spots that can be a cause for trouble. The first thing to do is to analyze how people see your brand and what is your position against your competitors.

C) Negative reviews and harmful content can really pose as a threat to you and your brand, hence it is recommended to keep a watch on them and take action right away. Create a digital breakwater to hold all negative content back. Always keep in mind that you’ll be needing at least 10 valuable assets to fill the first page of your search results, but don’t be easy on yourself and aim for a bigger goal. Google is favorable to properties you own and control, therefore, your blogs, online content, social media profiles need to be active. But don’t forget that search parties also feature third-party content like Wikipedia, videos, images and other online content. So it is highly advisable to depend on reputation management companies since your brand’s success story highly relies on their work.

D) In life or on the digital platform, don’t settle for less, when you can conquer the whole wide world. Think beyond going the first page of Google and try to create more room for your brand to grow. Target publications, pitch to journalists and write thought-provoking articles. It’s all about making your presence felt on the web. Make the right moves and position yourself in such a hardcore manner that other brands look up to you. Build a good relationship with your customers, understand their needs, solve their queries.

E) Constant watchfulness is the key. If you aren’t vigilant, you might miss a bad review, you might skip inaccurate reports or attacks by competitors, thus harming your brand’s reputation, that’s why it is necessary to rely on an ORM Expert. There are many reputation management tools and services that come in handy, when the need arises such as Google alerts. However, don’t just give all your goods to Google, customer feedbacks are priceless on Twitter and Facebook, so always respond to them. Also, avoid being in the limelight with controversial topics. As an individual, never engage in topics that can harm your reputation. Always do the right thing that benefits your reputation. Your consumers and audience always have subjects to talk about, so watch your thoughts while sharing with them, keep in mind the consequences of your words.

Creating A Reputation Takes Time

To create a good self-image or your brand’s reputation, nothing harmful disappears overnight. It takes an action plan, a strategy, many days of monitoring and persistent efforts. Hence, be patient with your online reputation management companies because success overnight is a nightmare for many, so let your brand sail through all the high and low tides and emerge as the clear winner at the end of the day.