How The Integration Of Online Reputation Management And Search Engine Optimization Is Extremely Beneficial To A Brand’S Online Presence?
It is widely believed that Search Engine Optimization or SEO came into existence in 1991. But, Online Reputation Management or ORM came much later. Since it’s a fairly new concept, not much is known about it generally. People aren’t as aware of it as they are of SEO. This is the precise reason a brand, personal or commercial, needs experts to handle their Online Reputation via ORM Services. Especially at a time like this when most people are sitting at home and looking to grow their brand’s online presence, ORM can be a savior.
How Can The Internet Affect Your Business?
If online reviews of these aforementioned brands exist, it can be assumed that all kinds of reviews exist, including negative ones too. The internet can be a world where you discover people or businesses you like, but it can also be a dark place where one, literally one unhappy customer can cost you so many other potential ones. This is the power of the internet and it can be a big problem. The solution to this problem doesn’t have to be too complicated, it can be very straightforward. All a brand will need to achieve for a great online presence is an integration of SEO and ORM. The marriage of these two concepts can essentially save a business from declining.
Why Search Engine Optimization?
As it is well known, Search Engine Optimization or SEO is the practice of increasing the quantity and quality of traffic to your brand’s website through organic search engine results. Organic implies that the results aren’t an advertisement, like the ones that are usually seen when searching for a product or service online. But despite that, users have anyway always trusted organic top results more than the paid ones, and for good reason. So if you hire someone to do your brand’s SEO, you can be guaranteed that your brand’s name will appear on the first page of search engine results, at the very least. But does SEO guarantee that the results that appear will all be positive? No, it does not. That is exactly where Online Reputation Management comes in.
Why Online Reputation Management?
Online Reputation Management or ORM ensures that the online conversation of your brand is completely under your control. With the plethora of available options on the internet, a potential customer needs a lot more to lean on while choosing a brand, than just a mere online presence. The strategies and techniques that Online Reputation Management uses, make sure that people find out exactly what you want them to find about your brand, nothing more nothing less. Not even a single result will appear in the search engine results that you don’t want people to see. They will be directed to the right materials when they look for you such as you or your brand’s website or positively inclined articles. That is why the combination of SEO and ORM can even be life-saving for a brand.
Comments (8)
[…] like wildfire so it is a smart move to rely on services that provide consistent management of online reputation. Taking this step when a negative link about your brand pops up is a smart move but taking this […]
While I’ve heard a lot about Search Engine Optimization, it was pretty enlightening to know about this ORM or Online Reputation Management. This article makes it look like ORM is the next logical step after getting SEO, and I found it really engaging. Full marks to the creator of this particular post for that matter.
SEO was one of my preferred channels to promote my website organically, and ORM Expert was doing that significantly for me already. When they told me about linking our SEO with ORM, we said yes very quickly. And tell you what, the results from them so far have been very sublime, to say the least. I would definitely recommend these people to get your things done!
This is a very well-put-together article that understands the importance of linking both SEO and ORM together, and clearly, there’s a lot of thought that has gone into creating this one. ORM Expert is already a good brand for reputation management, and this article does live up to that reputation without a doubt.
SEO has its benefits, and that goes without saying. But, what is more striking is the link that it establishes with ORM, which more or less is the new kid on the block when it comes to targeted promotion and branding efforts. There’s nothing that could go wrong there, and this is an effective newfound tactic.
Bringing SEO and ORM together has worked wonders for my e-commerce portal, and I’m really glad to say that the results have been very positive in terms of growth, that’s for sure. The team too is a highly professional one and their response times are also super quick. It’s just what the doctor ordered for my business.
This post offers great details into understanding the functioning behind reputation management, and the benefits that targeted promotions bring with them. However, if you’re looking to connect with these people, then I would surely say that it’s best to connect with them, as there’s a lot that you will find interesting talking to them.
Of course, this post had to be visible to me, that’s how good ORM Expert has been with targeting. This is a great detail into why using more than one branding avenue is best in the long run, and as their long-term client, I couldn’t have been happier about what this company, and its owner, Durgesh, are all about.